KVADRAT SHOWROOM
Label: KVADRAT
Country: Spain / Barcelona
Released: 2019
Country: Spain / Barcelona
Released: 2019
Kvadrat is a Danish textile company that
produces and supplies fabrics and textile related
products to architects, designers and private
consumers in Europe and worldwide. Kvadrat
was established in Denmark in 1968 with deep roots in Scandinavia’s design tradition.
Kvadrat strengths are focused mainly
in sustainability, it is a brand keen on the environment, the empowerment
of culture, the fact that it is an
international brand, it is related to
comfort, it has a strong identity, it
keeps its tradition combined with an
innovative focus. On the other hand,
as for the weaknesses, the company
does not expand its new focus’
boundaries, in this sense it is and
not flexible enough. Plus, there is a lack of personalisation.
The strategy of the project
explores the boundaries between
the artificial and the natural; the tension that results from the geometric and the organic, which makes an appealing and
outstanding contrast.
Furniture for the showroom
(BRAND BOOK)
SHOWROOM
DIVIDERS FOR THE SHOWROOM AND THE STAND
This proposal shows a new divider system that is created specially for this project. Designed from an axis shape, and placed as if they where bricks, the resulting divider is a modular system which can be placed anywhere. Its structure follows the concept of inside - outside by using the glass as a see-through element. In the whole structure color is given by Kvadrat’s fabrics which are the main character of the resulting piece. Different models can be done out of infinite fabric combinations. As for the office, the acoustic panels technology is proposed to be in the axis’ frames.
